Move over the diamonds.
Diamond tester
Press the pen against any stone on the bezel, bracelet or iced dial and watch the bars rise.
- Every stone is VVS1 clarity moissanite. One of the top clarity grades: any inclusions are extremely hard to see, even under 10x magnification.
- Passes traditional thermal diamond testers. Moissanite conducts heat much like diamond, so a standard thermal pen reads at the top of the scale, as you see here.
This is a demonstration, not a lab reading. Moissanite is a different stone from diamond, and testers that also measure electrical conductivity can tell the two apart.
Watch builder
Pick a case, a dial and a strap. The preview updates as you choose, and every build gets its own code.
Base set £470 — your starting price covers the iced bezel case and Japan Miyota automatic movement.
Upper Dial TextWhere the brand logo sits on a Santos, under the XII
Your PNG replaces the upper wording. Size and position it below; the same personalization fee covers it. Please attach the same file to your email with your build.
Optional. Up to 16 characters, in capitals. One £100 personalization covers both the upper and the lower text.
Optional. Up to 12 characters, in capitals. One £100 personalization covers both the upper and the lower text.
Lower Dial TextWhere AUTOMATIC sits, below the hands
Personalization is available on the Green Roman dial and on the iced-out Roman and Arabic dials. It isn’t available on the Silver Roman dial.
Up to 16 characters, in capitals. Personalizing costs £100.
Up to 12 characters, in capitals. Personalizing costs £100.
Choose a PNG, then use the Size and Up / down sliders to place it. Your PNG replaces the wording. A PNG with a transparent background works best. Light artwork reads best on a green dial. The preview is only on this page, so attach the same file to your email with your build.
Always centred left to right. Use the sliders to set the size and height.
Engrave the back of the watch with your own wording or your own PNG, which is engraved into the steel to match. Choosing an option swaps the preview to the back view, where the Examples button shows a sample engraving.
Up to 90 characters over a few lines, engraved in capitals in our Santos-style lettering.
A black or dark PNG with a transparent background engraves best. The preview is only on this page, so attach the same file to your email with your build.
Original ICECRAFT Black box & GRA Certification papers included with every order. Prefer something special? Upgrade to the Oak Gift Box. Our beautiful Oak gift-box comes with gold colored hinges, and cream leather interior.
Feel free to share additional notes and reference images before you check out. Anything you add helps our craftsmen tailor your build with precision, and it is sent to the workshop together with your order.
Your build
Build code
Secure card payment by Stripe. The total is checked again on our server before you pay, and you add your delivery address at checkout.
10 days guaranteed build process.
Please allow a maximum of 14 days for your build to be delivered.